CV Example

PPC Specialist CV Example (Full Sample + Writing Guide)

This PPC Specialist CV example shows how to prove you scale spend profitably across search and social. A strong sample makes your budget scale, ROAS and efficiency gains unmistakable, and this page gives you a model to adapt for in-house or agency paid-media roles.

Written & reviewed by the CVWon Editorial Team · Updated July 2026

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Full CV Example

PPC Specialist

Professional Summary

PPC Specialist with 6 years managing GBP 200K+ monthly paid budgets across Google, Microsoft and Meta. I scaled a Google Ads account 3x in spend while holding a 6.1x ROAS and cut blended CPA 38% through bidding and structure overhauls. I run accounts as portfolios, reallocating budget to the cohorts and queries that compound returns.

Key Achievements

Scaled a Google Ads account from GBP 70K to GBP 210K monthly spend while maintaining a 6.1x ROAS over four quarters

Cut blended CPA 38% (from GBP 52 to GBP 32) by restructuring campaigns to Performance Max plus tightly themed search

Improved Quality Scores across 1,200 keywords from an average of 5.3 to 7.8, reducing average CPC 21%

Built audience and value-based bidding strategies that lifted return on ad spend 27% on the same budget

Managed paid budgets across 9 client accounts totalling GBP 2.4M annually, hitting CPA targets on 8 of 9 every quarter

Recovered conversion tracking with enhanced conversions and server-side tagging, restoring 24% of attributed conversions

Reduced wasted spend GBP 140K annually through systematic search-term mining and negative-keyword libraries

Education

No specific degree is required; platform certifications and a track record of profitable scaling carry the most weight. On the CV, lead with managed budget, ROAS and CPA results, then list certifications, with education as a brief line.

Certifications

Google Ads Search Certification

Google Ads Display and Performance Max Certification

Microsoft Advertising Certified Professional

Meta Blueprint Media Buying Certification

Google Analytics 4 Certification

Skills

What Skills Should a PPC Specialist CV Highlight?

Technical

Paid search campaign architecture Smart bidding and value-based bidding Performance Max and Advantage+ management Conversion tracking and server-side tagging Search-term mining and negative-keyword strategy Budget pacing and forecasting

Soft Skills

Analytical rigour and testing discipline Client and stakeholder reporting Prioritisation across multiple accounts Clear communication of trade-offs

Tools

Google Ads Microsoft Advertising Meta Ads Manager Google Analytics 4 and Google Tag Manager Optmyzr Looker Studio

Category	Skills
Technical	Paid search campaign architecture, Smart bidding and value-based bidding, Performance Max and Advantage+ management, Conversion tracking and server-side tagging, Search-term mining and negative-keyword strategy, Budget pacing and forecasting
Tools	Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4 and Google Tag Manager, Optmyzr, Looker Studio
Soft Skills	Analytical rigour and testing discipline, Client and stakeholder reporting, Prioritisation across multiple accounts, Clear communication of trade-offs

Industry Note

Hiring managers screen PPC specialists on whether they can scale spend without breaking efficiency, so always pair budget growth with the ROAS or CPA you held. In the UAE, bilingual ad copy and experience with regional buying behaviour help; across the EU, consent-mode v2 and GDPR-compliant tracking competence is increasingly a baseline requirement.

FAQ

Frequently Asked Questions

A ratio that shows efficiency at scale, usually ROAS or CPA against a managed budget. 'Scaled to GBP 210K monthly at 6.1x ROAS' beats any list of platforms you know.

List the ones you can show results in and that match the job. Depth on Google and Meta with real numbers is stronger than a long, thin platform list.

Describe the structural change and its result, such as a CPA cut after migrating to Performance Max. Employers want to see judgement about when automation helps, not just that you used it.

Yes, because bidding quality depends on data quality. Mentioning enhanced conversions or server-side tagging signals you can protect performance through privacy changes.

Quantify the number of accounts, total budget and how consistently you hit targets. This shows you can manage breadth and prioritise without letting any account drift.